Inbound vs outbound
WHAT IT MEANS
Inbound means customers call you. Outbound means the AI calls customers.
Real example
Inbound: a support line. Outbound: payment reminders or lead qualification.
What’s normal
Outbound brings faster ROI but has more regulatory risk and lower pickup rates.
The India angle
Outbound calls must follow TRAI rules, the 140/160 number series and DND preferences.
Questions to ask your vendor
Have you done both inbound and outbound in our industry?
How do you handle DND and calling-hour rules?
What pickup rate do you see on outbound?
Other terms in Basics
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