140 and 160 number series
Compliance & Rules
INDIA-SPECIFIC
WHAT IT MEANS
Special number series in India: 140 for promotional calls, and 160 for service and transactional calls from regulated businesses like banks and insurers.
Real example
A bank’s payment reminder comes from a 160-series number.
What’s normal
BFSI companies are expected to use 160 numbers for service calls.
The India angle
Purely India-specific. It builds customer trust and reduces spam.
Questions to ask your vendor
Can you place calls from 160-series numbers?
Who manages the number allotment?
How does this affect pickup rates?
Companies that do this
Other terms in Compliance & Rules
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