WHAT IT MEANS
The average length of a call.
Real example
A reminder call averages 1.5 minutes.
What’s normal
AI calls are often shorter than human calls for simple tasks.
The India angle
You pay per minute, so longer calls in multiple languages cost more.
Questions to ask your vendor
What’s the typical call length for our use case?
How do you keep calls short without being rude?
Are we billed per second or per minute?
Other terms in Business Metrics
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